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It's That Time Of Year Again

Let's make Russ Hays #1 again.  Please vote, have your friends and family vote, even talk the neighbour you don't really like to vote for Russ Hays.   Remember people... "Every Vote Counts".

Now Hiring!

Always wanted to wrench at Victoria's... if not one of the Islands most iconic Bicycle shops?  Well now could be your chance!  Our downtown location is looking for a service manager starting ASAP.  Here's what you get:
-full time hours
-competitive wages
-a great benefits package
-a chance to work with a wonderful group of people (like Rod, see pic.)
Here's what you need:
-a great attitude
-previous bicycle shop experience is a must
E-mail your resume to or bring it in person to the Hillside location.

Our Bike Selection

Every bike is available for free in-store pickup and comes with a free bike sizing.

Gravel & Adventure Bikes

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Road Bikes

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Commuter Bikes

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Electric Bikes

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Mountain Bikes

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Kids' Bikes

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Shop Gear Selection

Order online or visit us for advice on the cycling goods to make every ride awesome.

Cycling Apparel

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Cycling Equipment

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Big Lungs, Big Hearts

We love cycling not only for the thrill of a sweet downhill or an epic sprint finish, but also for the community it builds and the opportunity it affords us to support one another. We’re as passionate about our charitable initiatives as we are about bikes - learn more and please join us in our mission to make a better world for all.

Professional Bike Services

Bike Service & Repair

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Bike Fitting & Sizing

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Get to Know Us

Since 1959, we have been helping everyone from the young to the young at heart enjoy the wonderful world of cycling. Be it choosing your child's first run bike, building your dream racing machine, or finding just the right basket for your morning commute, we are here to help put a big smile on your face.

Ride With Us

We host weekly road and gravel rides, and riding is always better with friends! Our rides (like our shops) are inclusive and friendly. Check out our upcoming events and we hope to see you soon.

We're Here For You

Riding bikes is a great way to reduce stress and get fresh air while practicing safe physical distancing. We've temporarily modified our business operations, including offering curbside pickup, to ensure that you can still get out and ride.

Items listed online as "in  stock" are a reflection of the Hillside locations inventory and are not necessarily available at the Sidney store. Please contact them at 250-656-1512 for confirmation. Items listed as "at supplier warehouse" are located at our supplier's  warehouse and are not currently in stock at either location. Delivery times vary, sometimes up to two weeks.  Please call the Hillside location if you have any questions at 250-384-4722.

Effective immediately, there is a $30 freight surcharge on all non e-bikes sales, and a $90 freight / eco fee on all e-bikes, on both in-store, and on-line purchases.  The fee will be collected on all on-line sales that are not being picked up in store over the with a credit card.  All "in store pick up" on-line sales freight will be collected at time of pick up.